Initial Impression of China – April, 2011

My notebook entry – When I entered China for the my first business trip in early April, 2011! —————————- News papers in general give you a good sense of a country. For a political observer like me I try to see through the tone of news papers to get the sense of the country. Hong […]

A short and circular story of outsourcing

Manyata felt depressed and uninterested in work. Shobhit Babu, her manager in ProsiNix - company where she worked, knew her situation but could not help her. Shobhit Babu had bigger concerns. It was this month of may, 2013 and a host of engineering positions were being closed in India in favor of relocating them to US. Shobhit […]

Does IT Security industry thrive in horizontal computer industry structure?

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In his book titled “Only The Paranoid Survive”, Andrew Grove (former CEO of Intel) has talked in detail about  movement of computer industry from a vertical to a horizontal structure in early 1980s, a transition completed by 1990′s. In the 1980s, a company used to do everything in the stack. It used to build its […]

Business of Product Management Certifications in India

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Disclaimer – I am an MBA from IIM Bangalore and hence my views are biased towards the efficacy of the business education I got at my alma mater. I also went through a company funded “Pragmatic Marketing” product management certification. Some years earlier, as part of my MBA interviews, I had prepared for a standard […]

Non mobile Android devices and Security Challenges

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Few days ago, I came across an interesting report on how at Black Hat Conference, two security researchers from ISec partners were remotely able to unlock a Subaru outback SUV with the use of an Android based Phone. In normal case, this could be seen as an interesting exploit, however this also showcased the power of what an […]

Social Network – A movie about a lot (most) of us!

How many movies, if one has to count, reflect on our college and career life in the way we experienced them. And still, how many movies, touch upon the common pain of making difficult choices and even more searing pain of living with those choices. Self – Admittedly, they could really be counted on our finger […]

How we advertised PM Conclave (successfully) through Social Media? – Part – 3 (Final Part)

We designed our communication on primarily five channels, namely – Facebook, LinkedIn, Twitter, Event Website and Yahoo Group. The case with Yahoo Group was co-incidental. A colleague of mine had been running an India Product Management Forum Yahoo Group with last three years and seeing my efforts as part of the organizing team, he transferred the ownership […]

How we advertised PM Conclave (successfully) through Social Media? – Part – 2

Continued from Part – 1 1.  Content is always the King! At the crux of it, a bad idea can never be marketed successfully. Value proposition needs to be defined for each of the stakeholder clearly and succinctly. When using social marketing, the challenge becomes tougher. After all, social marketing involves social approval of an idea. […]

How we advertised PM Conclave (successfully) through Social Media? – Part – 1

It was a day in Denver down town and in a Barnes and Nobles when I hit a series of books on social media marketing.  As I scrambled through some of the books it turned out that it was an excellent exercise in introspection. My thoughts went back to 19th September and 2 weeks preceding that. It was […]

Product Scene in India – A quick snap shot and some questions!

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The emergence of product management discipline in India and the related discussion takes varied forms and context. Recently I came across an excellent project carried out by my classmates at IIM Bangalore which set me thinking about the varied factors for India product scene and why it has not been able to be such a […]